: Fill in the blank: The process of determining which content and channels are responsible for generating leads, conversions, or sign-ups is called _____. View
: Fill in the blank: Information about a company’s total number of social media followers is an example of _____. View
: When crafting a narrative, digital marketers include compelling information about the data. They address what data insights mean, why they matter, and what can be done about them for stakeholders. What is the likely impact on stakeholders? Select all that apply. View
: An entry-level digital marketer is working with data. They collect the data they need from an analytics tool and put it into a spreadsheet to make it easy to access and work with. Which way of working with data does this describe? View
: Imagine a digital marketer is preparing a data story to share with stakeholders. The story has three components: what its insights mean, why they matter to the audience, and what the audience can do about them. View
: Fill in the blank: A digital marketer uses _____ to explain, engage, and inform an audience to take action. View
: Which of the following attribution models assigns equal credit to each touchpoint along the customer journey? View